Director / Editor: Chris Turner
Art Department: Tash Tung
Camera / Grading: James Medcraft
VHS Archive Footage: The Medcraft Family
Choreographer: Lucie Pankhurst
Production Assistant: Adam Logan
Location Manager: Fiona Treadaway
Location: Baston House School, UK
Victoria & Albert Museum shoot
Having fun in the John Madejski garden shooting for their 2014 campaign. V&A blog
NOWNESS Presents - United Visual Artists: Reinventing the Wheel
The way we used to look
Whilst viewing my family’s home video’s I observed an interesting cultural behaviour that has now since vanished. My Great Aunt Nin whilst being filmed by my dad freezes when staring at the lens, a physical necessity of early photography. The day’s of early portrait photography with long exposures made it necessary for a static pose or a blurred image would result. For portraits this meant the sitter posing for seconds if not minutes resulting in a moribund complexion.
I can’t help thinking how this had an effect on then social situations and how we perceive our ancestors today, motionless and ghostly. And how will our descendants through the photographic image compare will people from our time to my great Aunt’s .