I recently had the pleasure of Directing the photography along with Daniel Trapp on The Sound of Hermés Silver campaign.
Director: Caswell Coggins
Agency: DAN Paris
Production Company: Gang Films
Set Design: United Visual Artists
A few iPhone experiments whilst shooting panoramic scenes from a moving vehicle. Shot on a recent trip to Sao Paulo and Rio De Janeiro.
Whilst viewing my family’s home video’s I observed an interesting cultural behaviour that has now since vanished. My Great Aunt Nin whilst being filmed by my dad freezes when staring at the lens, a physical necessity of early photography. The day’s of early portrait photography with long exposures made it necessary for a static pose or a blurred image would result. For portraits this meant the sitter posing for seconds if not minutes resulting in a moribund complexion.
I can’t help thinking how this had an effect on then social situations and how we perceive our ancestors today, motionless and ghostly. And how will our descendants through the photographic image compare will people from our time to my great Aunt’s .