McLaren P1

2012


In collaboration with MarshMallowLaserFeast, I designed, directed and developed the launch video for the McLaren P1.

Using a combination of long exposure photography and motion control we created a three dimensional animated light painting that represents the aerodynamics of the car. Working directly with McLaren we obtained the aerodynamic data of the car and used this as the basis of our concept. Using this data we animated these paths in a 3D application. Each 3D frame of animation was then sliced into 700 depth frames, that were played back in sync with a moving screen and recored as a long exposure photograph, this generated A 3D animated scene within a real environment. We repeated this process for 1000 frames taking approximately 5 days to complete.

Concept, Design, Art direction and Technical Direction:
James Medcraft and MarshmallowLaserFeast

Software design and development: Raffael Ziegler
Sound design: Tom Halstead
Visual Effects - Moving Picture Company
VFX Producer: Michael Stanish
Lead 3D: Duncan McWilliams
3D: Thomas Rowell
Production Company: The Found Collective
Producer: Holly Restieaux
Executive Producer: Peter Bowker
Client Liaison: Ben Risk
Motion Control:
Ian Menzies and Nigel Permane at Mark Roberts Motion Control
Gaffer: James Smith-Pryor
Rigger: Jon Last Runners: Spike Laurie, Rudy Vermorel, Charlie Barclay, Runyararo Mapfumo Behind the Scenes Filming: Sandra Ciampone, Steve Glashier
Behind the Scenes Photography: Sandra Ciampone

Creative Applications Article