Cadillac OPTIQ
The Artist Sebastian Kite was commissioned by Cadillac to create a work for the global launch the new OPTIQ EV. The result, a series of kinetic fresnels inspired by the key aesthetics and ethos of the vehicle. The work explores how evolving colour and light can inspire optimism and progression within our highly charged technological lives.
I served as Co-Director and Cinematographer on the project. Along with this I created a series of 3D pre-visualisations to assist the Artist, Client and Agency to visualise the finished result and to make key creative and production decisions. One of these pre-visualisations can be seen at the bottom of this page.
