Instax 'Fill The World'
Directed by Mad Ruffian
Cinematography by James Medcraft
Production by Mad Ruffian
Edit and Post by Ruffian Post
Agency: M&C Saatchi London
Client: Fuji
Capturing the world of Instax in a way never seen before. Shot on location in one day, these three films explore that magical frozen moment of the instant photograph.
'Laughs'
'Dance'
'Love'
On set production photographs