Le Col x McLaren : Project Aero

Working with Director Jay Brasier-Creagh I shot the campaign for McLaren and Le Col's new aerodynamic cycling clothing range. Using camera motion tracking and LED screens we created a virtual environment that moved in correlation to the camera's perspective. Thus enabling us to embed and light the cyclist within the computer generated environment without any post production.

Client: Le Col x McLaren
Director: Jay Brasier-Creagh
Production Company : Squire
Producer: Phil Tidy
Technology : Bild Studios
Gaffer : Leopold Nassens
Edit : Jay Brasier-Creagh
Grade : Time Based Arts