I shot this campaign film for Nissan in the cinematic streets of Manchester over two nights. Directed by Glenn Kitson from HELO and using electro luminescent paint technology, we created a project that conveys the feeling of driving an electric vehicle for the very first time.
Here’s what Nissan has to say about the project: Nissan, with their Formula E racing driver Sebastien Buemi, lit up the midnight streets of Manchester with a specially modified Formula E race car in a dazzling driving stunt designed to demonstrate the thrill drivers feel behind the wheel of Nissan all-electric vehicles.
The film, called Electrify the City, sees Buemi pilot his Formula E racer through Manchester on a rendezvous with Manchester City football club manager and Nissan Global Ambassador Pep Guardiola driving the all-new Nissan Ariya all-electric SUV. The drivers then journey together to Manchester City’s iconic Etihad Stadium.
Buemi’s car is covered with electroluminescent paint that, through special sensors in his gloves, reacts with stunning brightness and dancing patterns to his ever-increasing excitement and dynamic driving.
