I was commissioned by Design Bridge New York to shoot the global rebrand of PCA Skin. Design Bridge approached me to create a photographic identity for the PCA Brand with a consistent look through 120 packshots, editorial and advertising campaigns over multiple platforms. A bespoke ring of light was created as a symbol of technology and clarity that features throughout the campaign. A unique modular system was also created enabling the client to update products and create custom product compositions for new campaigns.
