Using new methods of computational design and manufacturing, Rolls Royce took a novel approach to demonstrate their vision of the future. The Zoetrope, an early method of animation was used as a way to animate various sectors of Rolls Royces’ expertise. Utilising 3D printing and high speed stroboscopic lighting we captured the zoetrope and story in camera using no post production effects. Watch the making of video to find out more!
Directed by Rolls Royce Group Creative Director: Andrew O’Sullivan Production: Katharine Cowell / Hogarth Sea Containers Director of Photography: James Medcraft Zoetrope designed by Rolls Royce Manufactured by Machine Shop Hogarth project page
